Jobs Description of Marketing Manager

A Marketing Manager Jobs Descriptions - Plans, directs, or coordinates marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develops pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversees product development or monitor trends that indicate the need for new products and services.
Jobs Description of Marketing Manager

Marketing Manager career is part of the Marketing cluster Marketing Management.

A person in Marketing Manager career: 

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulates, directs, or coordinates marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluates the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develops pricing strategies, balancing firm objectives and customer satisfaction.
  • Compiles lists describing product or service offerings.
  • Directs the hiring, training, or performance evaluations of marketing or sales staff and oversees their daily activities.
  • Consults with product development personnel on product specifications such as design, color, or packaging.
  • Uses sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Negotiates contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Coordinates or participates in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

People who do Marketing Manager job report that:

  • You would often handle loads up to 10 lbs., sometimes up to 20 lbs. You might do a lot of walking or standing, or you might sit but use your arms and legs to control machines, equipment or tools.
  • Work in Marketing Manager occupation requires being inside most of the time
  • Work in Marketing Manager occupation involves sitting more than one-third of the time

Working in Marketing Manager Career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Specialty and Similar Marketing Manager Careers 

Careers that are more detailed or close to Marketing Manager career:

  • Business Developer - Responsible for locating new business opportunities in new markets and with new companies and they are then responsible for finding ways to exploit these new markets and bring in revenue.
  • Pricing Analyst - Looks at data available to determine whether or when a company should buy certain products. In addition, they look at the cost of a company's manufacturing activities and help determine the prices the company assigns to its manufactured products to boost
  • Product Development Manager - Responsible for entire process of new product development from idea generation to commercialization for major brands and product lines.
  • Membership Administrator

Transferable Skills

Here's a list of skills used in Marketing Manager career that are also used in other careers.

High level of skill required
  • Formulating program policy and goals
  • Hiring and supervising staff
  • Managing and directing people and programs
  • Negotiating staff policies and disputes
  • Planning and administering budgets
  • Planning staff work tasks
  • Preparing project status reports
  • Researching business problems to develop solutions
  • Selling products or services

Workplace Marketing Manager Skills

Workplace skills are practiced activities that help people become successful in all kinds of careers. Here's a list of the workplace skills that are used in Marketing Manager career.

Medium level of skill required
  • Complex problem solving
  • Coordination
  • Instructing
  • Judgment and decision making
  • Management of personnel resources
  • Negotiation
  • Operations analysis
  • Persuasion
  • Service orientation
  • Social perceptiveness
  • Systems analysis
  • Systems evaluation
  • Time management
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